Technical SEO

Technical SEO is the process of optimizing the technical aspects of a website to improve its visibility and ranking in search engine results pages (SERPs). By following these 10 best SEO steps, you can improve the technical SEO of your website and boost your chances of ranking higher in search results:

  1. Use HTTPS. HTTPS is the secure version of HTTP. It encrypts data transmitted between your website and users' browsers, which helps to protect user privacy and security. Google has also stated that HTTPS is a ranking factor, so using it can give your website a small boost in search results.

  1. Make sure only one version of your website is accessible to users and crawlers. If you have multiple versions of your website, such as a www and non-www version, make sure that only one of them is accessible to users and crawlers. This will help to prevent duplicate content issues.
  2. Improve your page speed. Page speed is a major ranking factor, so it's important to make sure that your website loads quickly. There are a number of things you can do to improve your page speed, such as optimizing images, minifying code, and using a content delivery network (CDN).
  3. Ensure your website is mobile-friendly. More and more people are using their mobile devices to search the web, so it's important to make sure that your website is mobile-friendly. This means that it should be designed to be easily viewed and navigated on a mobile device.
  4. Implement structured data. Structured data is a way of marking up your website's content so that search engines can better understand it. This can help your website to appear in richer search results formats, such as featured snippets and knowledge panels.
  5. Find and fix duplicate content issues. Duplicate content is content that appears on multiple websites. It can be harmful to your website's SEO because it can dilute your search engine authority and make it more difficult for your website to rank for its target keywords.
  6. Find and fix broken pages. Broken pages are pages that can't be found by search engines or users. They can hurt your website's SEO because they can increase your bounce rate and decrease your site's overall authority.
  7. Optimize for Core Web Vitals. Core Web Vitals is a set of metrics that measure the loading, interactivity, and visual stability of a web page. Google has announced that Core Web Vitals will be a ranking factor in 2022, so it's important to optimize your website for them.
  8. Get a Google Search Console (GSC) account. GSC is a free tool from Google that allows you to monitor your website's performance in search results. It can also help you to find and fix technical SEO issues.
  9. Regularly audit your website's technical SEO. The technical aspects of your website can change over time, so it's important to regularly audit your website's technical SEO to ensure that it's still optimized for search engines.

By following these 10 best steps, you can improve the technical SEO of your website and boost your chances of ranking higher in search results.